Health Coverage Continuation Insurance
- Concept: An insurance product that extends the health coverage of an employer-sponsored plan after a job loss.
- Purpose: To provide a more affordable alternative to COBRA, allowing for continuity of care with the same doctors and health plan.
- Target Audience: Individuals who have lost a high-quality employer plan, may be undergoing medical treatment, and want to avoid changing providers.
- Distribution: Marketed through digital platforms, direct-to-consumer online channels, and partnerships with outplacement or career services firms.
